Email is one of the most effective ways of turning casual visitors into loyal readers and potential customers. Sure, getting likes, shares, and retweets is great, but all website owners should know that growing an email list is one of the most essential tasks for growing a business. Simms Jenkins, a proponent of email marketing interviewed by Forbes Magazine, notes that although social media allows for great customer engagement, it does not always drive sales.
And he is right.
Email is the number one activity people do on their phones. It is an activity that is permission-based. People have given you the okay to send them information via email and they want what you have to offer.
Building an email list comes with many challenges. Here to help ease those difficulties is Bloom, an email opt-in plugin for WordPress. Developed by Elegant Themes, Bloom will help you target readers of your website and turn them into loyal customers. By including this feature rich and easy to use plugin with your already existing email service provider, your email list will surely grow as you turn website visitors into email subscribers.
To find out if this is the best email opt-in form plugin for WordPress, keep reading for our hands on Bloom plugin review.
What Opt-in Form Types Does the Bloom Plugin have to Offer
After downloading and activating the Bloom plugin, you will have the chance to customize your email opt-in forms to fit the needs of your website.
There are 6 different opt-in display types to choose from. Each website, page, and post may require different types and with 6 to choose from you will be able to customize easily:
Automatic Opt-In Pop-Up
This automatic pop-up that can be triggered by a time delay, when a person reaches the bottom of a post, when they comment, or even when they make a purchase.
Automatic Opt-In Fly-Ins
This unique feature, different than the normal pop-up one, slides up and onto the screen and is a great way to catch the attention of your readers. It is also triggered by the same user interactions as the pop-ups.
Below Content Opt-In Forms
Place this form below your site’s post or page content to gain the attention of your readers without upsetting their reading experience.
Inline Opt-In Forms
Choosing a specific location on your website for your customized opt-in form is made possible using this inline opt-in feature.
Require Opt-In to Unlock Content
Offering premium content to your readers is an excellent marketing technique. By having an email subscribing requirement special content can be made accessible to those readers willing to follow more loyally.
Widget Area Opt-In Forms
This form can go anywhere a widget can. Think sidebars and footers and don’t stop there.
Pop-Up and Fly-In Triggers
Based on user interaction, Bloom allows you to customize you opt-in forms even further by adding triggers to each one you utilize on your website.
- Timed Delay – This triggers the pop-up or fly-in to appear after your reader has been on a page for a specific amount of time.
- Bottom of Post – When your reader gets to the bottom of a page or post, Bloom will trigger a reminder opt-in form.
- After Scrolling – This opt-in form is triggered when your reader scrolls a certain percentage of the way down your page.
- After Commenting – Appearing after a comment is made is a sure-fire way to know your reader is engaged in your content and probably wants more.
- After Purchasing – This is a way to offer more of your product and promotion information after the checkout process has completed.
- After Inactivity – This is a way to recapture your reader’s attention after too much inactivity.
Email Marketing Integrations
One of the best features Bloom has is the ability to integrate with your already existing email service provider. Bloom easily integrates with twelve of the most popular email marketing systems in use today including Aweber, MailChimp, and MailPoet, to name a few. You can even integrate Bloom with multiple email service providers on one website. When someone subscribes using the opt-in form you created for your website, they are simply added to your email list and can start receiving emails from you right away.
With over 100 pre-made design templates to choose from you are in complete control of designing a unique opt-in form for your needs. Try changing the title, description, image, background colors, text colors, border, orientation, and even more!
A/B Split Testing
In order to decide which opt-in form works best for your website you can create multiple versions of the same opt-in form to display to different visitors. Making changes to each opt-in form will allow you to compare and assess which form seems to be the most effective.
This display will tell you information about how fast your email list is growing and which opt-in form is doing the most work for you. The statistics include your highest performing pages, a historical graph about your email list growth, and overall list growth stats.
Other Key Features of the Bloom Plugin:
- Opt-in form orientation choices including the bottom, left, or right.
- Customizable borders and edges with endless color combinations.
- Image orientation options including to the left, right, above, or below your form’s content.
- Display settings to control when and where your opt-in form will appear.
- Easy to use dashboard for simple and extensive customization.
- Unlimited account tracking.
- Conversion and email list statistics.
- Ability to import and export Bloom plugin to multiple sites after original activation.
- Mobile ready opt-in form option with high resolution imaging.
Bloom Pricing Options
The Bloom plugin is included with the Elegant Themes Developer and Lifetime Access packages, which start at just $89. Packages include access to all of their premium WordPress themes (87+ themes), plugins, and technical support all for one low price.
Bloom Review Conclusion
Bloom, the newest email opt-in plugin for WordPress, is user friendly and will be a sure success in helping you to collect emails for your website. With its endless design options, split testing options to assess your site’s best results, and even its mobile readiness for readers on the go, Bloom is sure to become one of the most popular email opt-in plugins there is.
When it comes to the question of which is the best email opt-in form plugin for WordPress – Bloom vs OptinMonster – its a tough call that only you can decide. However, when it comes to value for money, Bloom looks like a great deal.
Which features are you looking for from an email sign-up form plugin? What email opt-in form plugin are you using on your website now? Have you used the new Bloom plugin for WordPress yet? We would love to hear from you in the comments below!