Categories
Start a New WordPress Site

How to Register a Domain Name for Your New Website

This entry is part 1 of 5 in the series Start a New WordPress Site

This entry is part 1 of 5 in the series Start a New WordPress Site

This is a post in a series on starting a new WordPress website – covering registering a domain through to to publishing your first post and everything in between. To view the full list of posts in this series, please click here.

The first step in getting your WordPress website online is to register a domain name, which will look something like this: www.yourbusiness.com

In this post you will learn how to quickly register the domain name for your website with an affordable and highly reputable domain registrar, and get some tips on picking the right domain name for your project.

If you are ready to register your domain name, I recommend you simply head over to namecheap.com and create an account and secure your domain name now before someone else does.

Register your domain now

 

However, if you’d like some more information and advice on picking the right domain name for your website please read on.

Tips on Choosing the Perfect Domain Name

If the entity you are creating the website for is already up and running, or at least past the conception stage, then choosing a domain name should be easy – simply use its name as the address of your website.

However, sometimes that phrase or term might not be available to register as someone else has gotten there first.

If that is the case, then you have three main options on how to find the next best domain for your project:

  • Choose a totally different name for your website address
  • Add some other words to the name for the use in the website address
  • Select a different top level domain (TLD)

Choose a More Descriptive Domain Name

The first option might not sound that appealing. However, taking this approach doesn’t mean rebranding your business. You could simply choose a more descriptive domain name for your website, such as bostonplumber.com rather than the brand name of the plumbing business you have.

Add Additional Words into the Mix

The second option is to add some more words to your chosen domain that has unfortunately already been taken by someone else. This will help you find a domain name that contains your brand name, but also includes some other words to help make it unique. These additional words could include your location, or terms like ‘website’, ‘online’, or ‘service’.

Tools for Getting Domain Name Ideas

If you need some help coming up with a domain name then these free online tools have helped me out in the past:

By entering your preferred words the above tools will generate domain name ideas for you in an instant, giving you plenty of options to consider.

Choose a Different TLD

Top level domains (TLD) are commonly referred to as domain extensions. Popular options include .com, ,co.uk, .net, and .org.

However, in recent years the list of TLDs available has grown significantly. While opting for a more obscure TLD such as .camera or .coffee might mean that you are able to get the domain name you want, it’s important to consider whether the TLD matches your business, and how memorable it will be for your audience, compared to a more traditional TLD such as .com.

5 Tips on Choosing the Perfect Domain Name

While countless domains have already been snapped up, with a bit of persistence you can still find a great domain for your website. Even if your first choice is taken, by getting a bit creative you should still be able to find a professional looking and sounding domain that fits the purpose of your website.

To help you get it right, here are some tips on picking a domain name for your project:

  • Keep it short: three words or less is a recommended domain length
  • Aim for .com: if at all possible try and secure the dot-com TLD as it makes branding your business easier, as opposed to using an obscure TLD
  • Don’t overlook a local TLD: although dot-com is preferable, if you are exclusively operating in a local market, outside of the US, then snapping up the .uk or .au domain is still a great option
  • Choose an easy to spell name: if you want your audience to not only remember your domain, but also be able to spell it when they get to a computer, try to avoid any clever sounding words or those that are difficult to spell
  • Avoid hyphens: adding a hyphen or number might increase your chances of finding an available domain, but it’s also going to increase the chances of people mistyping your site’s address

By following the above tips and using some of the domain name generation tools, you should have no problem finding a memorable, easy to spell domain name that matches the purpose of your website.

How to Register a Domain Name for Your WordPress Site

Now that you’ve found your perfect domain name, it’s time to register it. Registrations typically last for one year, although you can purchase additional years up front.

This is a good idea if you want to eliminate the risk of your domain expiring and someone else snapping it up before you get a chance to re-order it.

Why Not Let Your Web Host Handle Domain Registration?

In the next post in this series we will help you find the best WordPress web host for your new site. However, when signing up with your chosen web host, you might notice that some web hosts offer domain registration.

In my experience, it’s best to keep your domain registrations and web hosting accounts separate. If you ever need to change your web host in the future, which is common as the needs of your site grow, being able to easily switch your domain the new web host is much easier when its managed by a third party.

How to Register the Domain

To get your domain name, you will need to use a registration service and I recommend namecheap.com as I’ve been using them for years with no problems at all.

Domains NameCheap Dashboard
The namecheap dashboard.

You will need to create an account at their site, but this takes a few seconds, then it’s just a case of entering your chosen domain and choosing the TLD such as .com and then securing that domain. You can pay by credit card or PayPal so you shouldn’t have any problems checking out and registering the domain of your choice.

If you have any questions, please leave a comment below or sign up to the Get Web Tips newsletter.

 

Categories
Design

Trend Watch: Expanding and Contracting Headers

When a new design feature makes its way into one WordPress theme, it doesn’t take long for it to gain traction and spread like wildfire through the rest of the theme development community.

The latest WordPress theme trend that seems to be taking off right about now is expanding and contracting header menu areas (for want of a better name). This follows on from the fixed/floating header menu trend that while useful, was probably due a refresh in the fast passed world of theme development.

You can see it used in anger on many sites now including the PushUp desktop notifications service website, and if you are looking for a quality theme with this feature then the Centric Pro Genesis child theme from StudioPress.

Personally I find this animated feature a little distracting – what do you think?

Categories
eCommerce

How to Build an eCommerce Store For Free with WordPress and WooCommerce

Setting up an online store with WordPress is very easy and best of all it can be done for free. I should point out there are some upfront costs involved, such as registering a domain name and getting a hosting account. However, the process of turning an existing self-hosted WordPress site into an eCommerce store can be achieved without any additional financial outlay.

By following this guide you will be able to add eCommerce functionality to your WordPress site and start an online store today.  If you are yet to setup a WordPress site of your own, please check out our guide to installing WordPress.

Choosing an eCommerce Plugin

In order to enable your WordPress site to function as an online store, you are going to have to install a plugin. There is a handful of leading free eCommerce plugins for WordPress and for this guide we are going to be using WooCommerce.

Why WooCommerce? It’s a very robust, powerful and easy to use eCommerce toolkit for WordPress, making it a good choice for beginners and expert users alike. This free plugin been developed by the WooThemes team and there are many additional addons available to enhance both the plugin itself and your online store. These complimentary addons are created by the plugin’s developers and third parties. They include features such as:

  • Integration with additional payment processing services,
  • Advanced product shipping management
  • Create products with recurring payments
  • Advanced reporting
  • Bulk product imports

To view the many extensions available for WooCommerce visit the store.

The downside of WooCommerce is that although the plugin is free, if you want to add more features to your store, there is a good chance you may have to pay for an additional extension or plugin to bring the desired functionality to your site. However, the free version has everything needed to begin selling items online from your WordPress site.

Building an eCommerce Store with WooCommerce

The first step is to install the free WooCommerce plugin on your site. The easiest way to do this is to login to your WordPress admin area and then go to Plugins > Add New on the admin sidebar menu.

Install WooCommerce

Then perform a search for the term ‘woocommerce’. There will be a lot of results returned but the plugin we are looking for should be listed first and will look like this:

Install eCommerce Plugin

Click on ‘Install Now‘, and then ‘Activate Plugin’ on the next screen. Once the plugin is installed and activated, it will prompt you to do a couple of things. The first is to create the necessary pages for your online store. To do this, simply click on the ‘Install WooCommerce Pages’ button and they will be created for you.

WooCommerce Install Pages

Theme Issues

At this point you may see a message notifying you that ‘Your theme does not declare WooCommerce support’.

Depending on the WordPress theme in use, this might be a problem or not. If you are starting a new site, a quick way to rectify this is to activity the free ‘Twenty Twelve’ theme which should be installed on your site.

To do this go to Appearance > Themes and then look for a theme called Twenty Twelve and click ‘Activate’. If it’s not there, click on ‘Add New’ and do a search for ‘Twenty Twelve’ and then click on ‘Install Now’ from the results. If you are tied into your existing theme then you can press ahead and wait until it becomes apparent whether it really is a problem or not. A further option is to purchase a theme built for use with WooCommerce.

Creating Your First Product

The plugin has now been setup and your site now has eCommerce functionality. That was pretty easy I’m sure you’ll agree. Now it’s time to the start adding your products to the store.

Now the bad news with WooCommerce is there isn’t an option to mass import products into the system (unless you buy this extension) so you will have to add each product by hand. However, the good news is that creating products is done in almost the same way as creating a new post.

To get started and create your first product, locate the ‘Product’ menu item on the left side menu and then click on ‘Add Product’ from the sub-menu.

Creating a Product

The ‘Add Product’ page should be familiar to WordPress users as it is based on the ‘Add New Post’ page. The main difference is that it contains a few extra meta boxes beneath the main post editor. If you scoll down the page you will see a meta box entitled ‘Product Short Description’.

WooCommerce Short Product Description

This is the area where you should write the product description as it will be displayed at the top of the product page. However, this placement can vary depending on what WordPress theme you are using. To be sure, enter a quick bit of text in this box and hit the ‘Preview’ button in the right of the screen.

Any information you add to the main editor on the Add/Edit Product page will be displayed further down your published product page, under the ‘Description’ tab. To see this in action, quickly add some text to the main post editor.

WooCommerce Product Description

This information, should now be displayed on your product page like so (although again, this can depend on which WordPress theme you are using, for this example I am using the free Twenty Twelve theme):

WooCommerce Product Preview

So now you’ve got a product page that includes the main description, then a further piece of text listing more details about the product. Now it’s time to add the product images.

Adding Product Images with WooCommerce

The first image you want to add should be the one that shows your product in the best light. Once you’ve selected your image, locate the Featured Image box on the Add Product page and click on the ‘Set Featured Image’ text.

Now you can drag and drop the image you want to use into the Media Library or select from an image you’ve already uploaded to your site. This is the image that will be displayed in the product listings pages and also as the main image on the individual product page so make sure it’s a good one.

Once the image has been set, you can preview your product to see it in action.

WooCommerce Product Preview 02

Now depending on your theme, you might notice some smaller blank images boxes beneath the image you just added when previewing the product page. WooCommerce allows you to add multiple product images to each product page and this is where they are displayed.

Switch page to the ‘Edit Product’ page and locate the ‘Product Gallery’ box which should be above the ‘Featured Image’ box we just used. Here you can add additional images that can be used to illustrate your product description.

Click on ‘Add product gallery images’ and then upload or select the images as before. You can select multiple images by holding down the Ctrl key when clicking on them.

WooCommerce Product Gallery

You should also give the individual images relevant Title and Descriptions before clicking the ‘Add to Gallery’ button.

To preview the product gallery you will have to publish the product rather than just clicking the preview button. But when you are ready to publish the product you should see something like this:

WooCommerce Product Preview 03

Due to the way the gallery images are displayed, for presentation purposes, adding three or more images to the gallery is a good idea.

Product Taxonomies

WooCommerce adds its own product taxonomies to your WordPress site. These are the Product Tags and Product Categories. They work like the regular WordPress categories and tags, but they are only shown for products. You will need to think carefully on how you are going to use the product tags and categories as they can be used by shoppers at your store to find products.

One use could be to enter the product type in the category filed and the brand in the tag field. Such as:

  • Product Category: T-Shirts
  • Product Tag: Nike, Running,

With the above approach, a shopper could click on the T-Shirts category on your store and see all the products in that category, and the same with the Nike or Running tags. You can have multiples of each, although best practice often recommends that a product should only be in one category, but can have multiple tags. You can also have subcategories too such as Clothing > T-Shirts.

Whatever you decide, just try to be consistent across all your products. You can go back and edit these at a later date so don’t worry too much at this point.

Product Data

Now that the first product for your online store it taking shape, it’s time to look at the product data.

WooCommerce Product Data 01

Here you can enter the information that allows you to run your WordPress eCommerce store, including the pricing details and shipping details. What you enter here will be based on the products you are planning to sell online so once you’d got the information you need about your products, start filling in the fields.

WooCommerce has some pretty good features here such as being able to set a sale price and also the date range for when that reduction will be applied. You can let WooCommerce manage stock levels from the ‘Inventory’ page.

Product Data Options

When you’ve entered the product data, such as price and quantity you have in stock, the product should be ready to go.

Product SEO

If you are using an SEO plugin such as WordPress SEO then you can add some additional information to your product that will be displayed in the search engine results pages when someone is using Google to find a product that you sell. This is worth doing for each product and can increase the number of people who find your store when searching online.

WooCommerce SEO

Just fill in the ‘SEO Title’ and ‘Meta Description’ fields and you should be done. The former is used for displaying a title for your site in Google, while the latter is what is displayed as the snippet underneath the title in the Google listings. The more interesting and compelling you can make the description, the more likely a searcher will click through to your site and maybe purchase something.

Publishing your First Product

With everything setup, you should now be ready to publish your product and make it live. You can edit any of the product details later or even un-publish a product so changes can be made in the future.

To set your product live, locate the ‘Publish’ (or Update) button at the top right of the screen and press it; congratulations, you’ve just created your first eCommerce store with its own product.

Example of WooCommerce Product

Managing Orders

WooCommerce makes it very easy to track orders made at your store. Simply go to the ‘WooCommerce’ menu on the left side menu of your admin area and then click on the ‘Orders’ sub-menu item.

Manage Orders with WooCommerce

From there you can see any orders that have been made and then do what is necessary to fulfil them such as shipping them out. Out of the box WooCommerce can handle basic payment collection using PayPal so once and order has been completed you can do your part of the transaction.

WooCommerce Settings

From the Settings sub-menu, you can configure how you’d like your store to function. There are a lot of options and settings but they are all pretty self-explanatory and are well-documented with tooltips that provide additional information.

Tooltip Example

One setting you might want to enable right from the outset is the new order email notifications. To set this up, click on the ‘Email’ tab and then click on ‘New Order’ from the sub-menu.

Enable the option and then enter your email address. Now you will get an email when a customer makes an order, allowing you to respond as soon as you can.

Setup Email Notifications

And that is it. You should now have an online store setup with at least one product that can manage orders and accept payment via PayPal.

Conclusion

As you can see, WooCommerce is very easy to setup. It has all the features you need for building a basic online store, without outlaying any money. For the extra functionality that is required for creating an advanced eCommerce store, there is a large selection of extensions available that bring professional web store features to your WordPress-powered shop.

If you have any questions about setting up your first online store with WordPress, please leave a comment below or get in touch.